Books are cool.

aaknopf: vintageanchor: Cupcakes de libros de Victoria’s...

Wed, 25 Apr 2012 11:35:39 -0400

vintageanchor:

Cupcakes de libros de Victoria’s Kitchen.

Give me these British cupcakes!

Will DRM free lead to FREE

Wed, 25 Apr 2012 11:18:00 -0400

Publisher’s Weekly put out an article on Tor/Forge changing to DRM free. Here is the brief article.

Tor/Forge Plans DRM-Free E-books By July

Apr 24, 2012

In a move likely to be followed by other large book publishers, Tor/Forge, one of the largest publishers of science fiction and fantasy in the world, announced plans to drop DRM from all its e-book releases by July 2012. Although used by most large publishers and online retailers, digital rights management software, which is designed to prevent digital copying, is generally considered ineffective at stopping digital piracy as well as being a nuisance to legitimate consumers.

While smaller digital-only publishers like romance house Carina Press or the large technology house O’Reilly Media, have long dropped DRM—O’Reilly believes digital copying and sharing actually leads to more sales—Tor/Forge looks to be the first major New York trade house to drop DRM from their books. The plan to release DRM-free books also includes Tor imprints Orb, Starscape and Tor Teen.

The change will not affect titles from Macmillan, Tor/Forge’s parent company, which will continue to be released with DRM, at least for now.

Tom Doherty, president and publisher of Tor/Forge, said the Tor/Forge titles will be available from the same retailers that currently sell their e-books and he expects to add new retailers that sell only DRM-free titles.

“Our authors and readers have been asking for this for a long time,” Doherty said. “They’re a technically sophisticated bunch, and DRM is a constant annoyance to them. It prevents them from using legitimately-purchased e-books in perfectly legal ways, like moving them from one kind of e-reader to another.”

I have been considering this matter of DRM recently, especially in many of my publishing courses at Pace. While the idea of book piracy in the publishing industry isn’t near as present in the music industry, piracy will always occur in the digital medium. Digital books will be pirated with DRM or without it. If they want it they will get it.

I predict and hope that DRM free will create more sales opportunities, opening up other e-tailers to distribute the content. Hassle free has always been marketable, so when you cut that extra barrier out for sell-through I believe you are bringing the product closer to the consumer. With digital operating under a economic system of pennies, the more completed sales you can obtain (through DRM free), certainly the better. I hope to see more imprints adopting this strategy, or at least experimenting with it. As we transition into this eBook world, experimentation will be our best means for creating new strategies, new values and a new culture to operate under. Without experimenting how can we expect to forge ahead successful? These imprints, smaller than the main hub of the publishers are going to offer the best means for experimenting with pricing, DRM, marketing, bundling etc. The best thing to do right now as digital sales reach about 30% is fail. Fail cheaply, and fail often.

Recent Department of Justice Ruling

Tue, 24 Apr 2012 23:48:00 -0400

I don’t understand how the Department of Justice (DOJ) can accuse five publishers on price collusion, when these publishers switched to the agency model in order to address the stronghold Amazon has begun to take by discounting their digital books. The digital publishing industry is functioning on pennies, not dollars like the print industry. Thus I see the agency model as a way for the publishers to attempt to gain back pennies they were losing in new and relatively unexplored digital pricing. As we pioneer the digital field, pricing experimentation should be one of the major concerns and strategies of publishers, hoping to understand the best pricing point for revenue. We as publishers have to gain experience in the new cost structure of digital publishing but as the DOJ enforces regulations for the settling publishers, e-tailers will continue to establish the pricing differential, setting back these publishers back.

Attorney General Eric Holder states this case was an example of the “latest progress in protecting American consumers from anticompetitive harm, ensuring fairness in the marketplace, and making certain that cutting-edge technologies are available at the lowest possible price.” But the way I see it Amazon has been harming competition in the publishing industry as a whole, establishing their dominance as an e-tailer cutting away from profits in print retailers and independent book stores. These brick-and-mortar stores can’t simply keep pace with the discounts and aggregator capabilities that Amazon offers. Amazon is becoming the Walmart of the publishing industry.

I am concerned by the regulations the DOJ is implementing for settling publishers, because the digital publishing industry is still in a liquid, malleable state where value networks, resource allocation, cultures, and values have not yet been established. The digital realm is in its infancy. To try to make a baby walk in a straight line before it has learned to even sit up is premature and unjustified.

Photo

Tue, 24 Apr 2012 23:47:03 -0400

101 spectacular nonfiction stories.

Tue, 24 Apr 2012 23:43:32 -0400

101 spectacular nonfiction stories.